Joe Tawfik

Joe Tawfik has over 25 years senior management experience with 16 years as international CEO of business services companies. With over 10 start-ups under his belt Joe managed to lead and grow these companies using many of the customer experience strategies outlined in the book. Having worked with a number of blue chip clients, such as, Motorola, Vodafone, VIVA Telecom, Nissan Motors, ING, and Air France, Joe harnessed best practices across a multitude of different industries. His knowledge, and experience gained in Australia, Asia Pacific, and the Middle East, gives him a unique perspective on the issues that really matter when it comes to executing a successful business plan leading to growing and sustainable profits in the age of digital disruption.