Heralded as the last battleground for competition, customer experience management has become a core strategic imperative for many organizations. Building unique emotional ties with customers that are stronger and difficult for competitors to imitate is considered the cornerstone for organizations to achieve an unbeatable competitive edge in today’s market. Known as “branded customer experience” the … Continue reading Why Customer Experience Programs Fail?
Branded Customer Experience: CEO Perspective
Customer experience management has become one of the hottest topics in recent years. More specifically the topic of how customer experience can differentiate an organization in the marketplace and give an unfair advantage over its competitors has become a central theme in modern business. What makes branded customer experience special from other varieties of CX? … Continue reading Branded Customer Experience: CEO Perspective